Journal
Keep up with our latest news and announcements.
The Impact of iOS 17 update on Marketers
Apple's recent iOS 17 update includes a new feature called App Tracking Transparency (ATT), which requires apps to ask users for permission before tracking them across other apps and websites. This change has had a significant impact on marketers, as it has made it more difficult to track the performance of their campaigns and optimise their spend.
Data Security in Digital Marketing
Sensitive data is more available than ever. While this is good news for businesses emphasising their analytics initiatives, it also brings increased risk. As organisations begin leveraging and sharing more sensitive data, the threat of a breach also grows. Balancing data security and privacy with successful and user-friendly algorithms is a challenge, to say the least. Organisations must now ensure that they have taken all the necessary precautions to protect their sensitive data without entirely altering UX and losing the ability to analyse and innovate from data findings to remain competitive.
What you need to know about TikTok
TikTok is the shiny new social media platform on the scene. Founded by billionaire Zhang Yiming, and owned by Beijing tech conglomerate ByteDance, TikTok lets you watch, create, and share videos easily on your phone. It’s funny, sometimes cringe-worthy, and proven addictive. [I often find myself having this sudden urge to dance when a song that’s trending on TikTok is played on the radio.]
The rise of TikTok has made us ponder some valid questions:
Is TikTok only for kids?
Will TikTok replace Instagram?
Is TikTok safe?
Is it worth my business having a presence on TikTok?
And how does TikTok work?
Read on to find out what you need to know about the new kid on the social media block.
Biz for Bushfires Online Auction
This week we’re supporting #BizForBushfires Online Auction to raise funds for bushfire relief.
Check out airauctioneer.com/bizforbushfires to bid on our Social Media Health Check. We’ve banded together with a group of conscious businesses who care deeply about the impact of our national bushfire disaster, so we’re donating products and services to raise much-needed funds. Along with us, there are over 55 other businesses donating services across marketing, strategy, leadership, digital, photography, branding, personal wellbeing and even office style!
Marketing Trends You Need to Know in 2020
As a digital marketing agency working with successful businesses and individuals, we have seen firsthand how being ahead of the curve can help you gain better leads with less investment.
For example, the first adopters of Facebook and Instagram had an advantage in building an organic following compared to today.
As the world becomes more cluttered, businesses need to stand out from the noise. By staying on top of the trends, you can reach more customers, more efficiently and effectively.
Here is our summary of the top 6 marketing trends you need to know about in 2020.
What social media platforms are right for you?
When you’re busy running your business, finding time to be active on every social media platform can feel like an impossible task.
More importantly, it can be an ineffective use of your time. Instead of spreading your resources thin; focus your efforts on one or two key platforms.
The question is, how do you choose the right ones?
eCommerce Marketing promotions to make the most out of the silly season
Australians spent a collective $11 billion on Christmas presents last year (1) and will most likely continue to spend big during Christmas in 2018.
It’s not surprising that the time leading up to Christmas is the busiest of the year for the retail industry. However, with everyone competing for the attention of Christmas shoppers, it can be hard to know the best way to cut through the noise and attract customers.
The following is 10 tried and tested ideas for making the most out of the silly season.
5 ways to improve your social media profiles today
Social media may be the new kid on the block when compared to traditional media. However, it is unparalleled in terms of reaching and building connections with current and potential customers (cheap too!).
But with competition from other brands, constantly changing algorithms or even fake followers, it can be difficult to cultivate a thriving social media scene for your brand…