Counting Clicks.
Over
230% engagements increases across all social media channels!
Client
VAGO
Year
2021 - present
Services
Social Media Management
Paid Advertising
Videography
Photography
Website development
The Brief
VAGO, the Victorian Auditor-General's Office, plays a pivotal role in auditing crucial government services that directly affect the lives of Victorians. Despite the significance of their work, VAGO struggled with limited awareness among both the general population and key Members of Parliament (MPs). The lack of visibility and reporting on the impact of their marketing efforts, especially on their primary audience, MPs, was a pressing challenge.
Our Approach
In collaboration with VAGO, we embarked on a mission to address VAGO's awareness issues. We recognised that to truly understand the scope of the challenge, we needed to start with a thorough assessment of their existing digital ecosystem.
Our approach began with a critical 90-page digital marketing audit, which scrutinised every facet of VAGO's online presence. This audit encompassed an exhaustive examination of their website, content strategy, and all digital channels. Our team left no stone unturned, ensuring that the audit provided a high level of detail and insight into VAGO's current digital marketing landscape.
The audit revealed key insights into VAGO's digital positioning, including SEO analysis on their website, social media performance, and audience engagement metrics. It provided a comprehensive understanding of where VAGO stood in the digital realm, allowing us to identify strengths, weaknesses, and opportunities for improvement.
With the data from the audit in hand, we then formulated a tailored digital marketing strategy aimed at enhancing VAGO's visibility, reach, and impact. This strategy was rooted in a deep understanding of VAGO's unique challenges and opportunities in the digital landscape.
The audit revealed key insights into VAGO's digital positioning, including SEO analysis on their website, social media performance, and audience engagement metrics. It provided a comprehensive understanding of where VAGO stood in the digital realm, allowing us to identify strengths, weaknesses, and opportunities for improvement.
With the data from the audit in hand, we then formulated a tailored digital marketing strategy aimed at enhancing VAGO's visibility, reach, and impact. This strategy was rooted in a deep understanding of VAGO's unique challenges and opportunities in the digital landscape.
The Results
Our partnership with VAGO yielded remarkable results:
We successfully grew VAGO's social media profile, increasing engagements by an impressive 253%.
Recognising the importance of diverse platforms, we established a new social media presence for VAGO on Instagram and TikTok, tapping into a wider audience.
To ensure consistency and a professional image, we developed comprehensive VAGO brand guidelines, establishing a strong brand identity that was previously lacking.
We initiated paid advertising campaigns on META, LinkedIn, and TikTok, effectively reaching critical stakeholders and decision-makers.
Through a combination of strategic efforts, we grew VAGO's organic audience, increasing the organisation's reach and influence.
We created high-quality content for VAGO's social media platforms, incorporating modern branding elements and professional photography to ensure a compelling online presence.
By leveraging the insights from our in-depth digital marketing audit and implementing these strategies, Content Smith helped VAGO overcome its awareness challenges and establish a more impactful online presence. This comprehensive approach ensured that VAGO's digital marketing efforts were not only effective but also aligned with its unique positioning and goals. As a result, VAGO is better positioned to communicate its vital work to both the general public and key stakeholders, ultimately contributing to more informed decision-making and improved government services for all Victorians.