Crafting Connections: Lunch Lady Magazine
Return on Ad Spend (ROAS) x 4.73
Client
Lunch lady Magazine
Year
2019
Services
Meta Advertising
Content Development
The Brief
Lunch Lady Magazine’s Louise Bannister, approached us to manage their Facebook advertising campaign for the launch of Issue 13 magazine.
The objective was to increase online sales for Issue 13, as well as increase their online annual subscription sales.
What we loved about working with Lunch Lady Magazine was that their online community is highly engaged, loyal and we had a library of quality creatives to use.
Our Approach
We had focused on Meta advertising and copywriting for this client, with a paid advertising strategy and custom landing pages in place.
One aspect of our paid ads strategy was to incentivise the purchase of annual subscriptions, we collaborated with one of Lunch Lady’s supporters, Fictional Objects, to gift a set of two pillowcases with every annual magazine subscription.
Custom landing pages for Issue 13 and the annual subscription offer were created to convert traffic from our Meta and Instagram Ads.
This 4-week campaign achieved solid results, given it was the first campaign they executed with a strategy and tested various ad sets and creatives.
The campaign delivered 178,081 impressions, and 1,297 clicks.
Total number of Issue 13 purchases: 79.
Total number of annual subscriptions purchases: 47.
Return on Ad Spend (ROAS) x 4.73.
The Results
Louise Bannister, Editor